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商品編號： 9-503-050 出版日期： 2003/03/11 作者姓名： Arnold, David J. 商品類別： Marketing 商品規格： 26p 再版日期： 地域： Spain 產業： Apparel industry;Retail trade 個案年度： 2001 - 2001
商品敘述：
Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.
涵蓋領域：
Business expansion;International business;Global marketing;Vertical integration
相關資料：
Case Teaching Note, (5-504-066), 17p, by David J. Arnold, Guillermo D''Andrea
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